SEO vs. PPC: What’s the best real estate marketing strategy?
SEO and PPC have one thing in common — they get you to the top of Google search results. In PPC, you are paying money to Google for every click that referred visitors to your website. But with SEO, you...
View ArticleHow to increase your digital marketing dividends
You know you need to be marketing online. But how can you ensure that the money you’re putting in is generating its highest possible return? Grier Allen from Boomtown, Raluca Monet from Google and...
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Mark Zuckerberg’s Palo Alto complex plan rejected
We’ve all heard the old adage “third time’s a charm,” but that doesn’t seem to be the case for Facebook CEO Mark Zuckerberg, who is facing his third real-estate-related ordeal this year. On Sept. 15,...
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Roommate-finder app Roomster tops 1 million users
Roomster wants to be the answer to America’s roommate-finding problems, and its 1.3 million users who have downloaded the app since March 2016 might be getting it there. Roomster uses social media to...
View ArticleWhy you should forget Snapchat and focus on Facebook Live
This article was originally published on raleighrealtyhomes.com. Snapchat is not going to make you consistent money as a real estate agent. Facebook Live is. There are many reasons why, so let’s dive...
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Facebook’s ‘Marketplace’ lets real estate agents post property listings
After years of tossing property listings into news feeds and groups, real estate agents finally have a formal way to post them to Facebook. The social media giant has rolled out a marketplace that lets...
View ArticleLaunching your real estate website? Tackle these 5 things first
These days, people from different lines of work go online in hopes of finding an easy way of reaching out to more people and acquiring more customers. Over the years, the online world has grown and...
View ArticlePodcast: Facebook for real estate growth in 3 simple steps
Facebook for real estate doesn’t have to be complicated, time-intensive and even worse — ineffective. Learn how you can stay top-of-mind with your sphere of influence (SOI), keep people reaching out to...
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How real estate agents can now run ads on — Snapchat?
While you and most other real estate agents dismiss, ignore and talk down about Snapchat, the social network keeps growing, and its advertising options keep improving. That’s not to mention the success...
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